How to create a dating service
Recent figures from the office of national statistics show that 51% of people in England and Wales are single.
Combine this with an online dating industry that, according to Mintel, will be worth £165m by 2019 and you could have a perfect business match. The dating market is becoming increasingly crowded.
Thanks to market-leader Tinder – and new entrants like Dragon-backed Double – a whole host of dating apps have sprung up and the industry is undergoing a drastic shift from the more traditional monthly paid subscription sites to freemium apps.
With a busy market you’ll need a clear USP and a realistic revenue model.
Many singles have even found spouses through Internet dating services.
Online dating has become one of the leading Internet businesses with a high success rate of not only providing people with relationship matches, but a good return on the investment for the creator of the site.
There must be a better way of meeting people than hanging out in a bar, thought Jose de Lasa, now 32, while attending Tulane Law School in New Orleans and doing just that.
The idea stayed in the back of his mind even after becoming a lawyer in 1996.
The New York City company gears all activities toward beginners and keeps the groups small, gender-balanced and segregated from outsiders.
In this article, we will be considering all the requirements for starting a dating site business.
So put on your entrepreneurial hat and let’s proceed.
A lunch powwow turned into a partnership, and by 1997, Mc Aden had matched de Lasa's initial investment and the twosome headed a revamped activities service dubbed Social Circles.
The service, which organizes outings such as rock climbing and swing dancing for singles, sends its members a monthly calendar detailing upcoming events.