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Du Bois gathered his data by creating profiles on 21 different online dating services, across every zip code in America.This allowed him to browse some 19 million people’s dating profiles. To analyze the words they used to describe themselves.
It’s good, important stuff, but it doesn’t necessarily tell Americans who they are — the dreams and goals of ordinary people, how we describe ourselves.(People’s names weren’t included, either.) Du Bois then replaced the name of every city in the United States with these words, and his project, called “A More Perfect Union,” was born.Du Bois talks us through the renamed country and shows why the keywords he uncovered constitute no less than the map of a population’s soul.For one, using certain words in your profile are proven to make you seem more attractive to other users.WIRED worked with data analysts at the two dating sites to come up with the 1,000 most popular words, shown in the chart below (pink for words used by females, green for words used by males).